
Matcha’s Cozy Counterpart: Discover Hojicha Tea in St. Louis at Global Foods Market
Over the past several years, matcha green tea has firmly rooted itself in American food culture. From matcha lattes and desserts to smoothies and soft serve, this vibrant Japanese tea has become synonymous with wellness and café culture. But as matcha demand continues to grow, another Japanese tea is gaining attention in cafés and kitchens across the country, including right here in St. Louis: hojicha tea. What Is Hojicha? A Roasted Japanese Green Tea Unlike matcha, which is stone-ground from shade-grown tea leaves and known for its grassy, vegetal flavor, hojicha (also spelled houjicha) takes a different approach. This traditional…
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